In this lesson we cover marketing plans by creating a simple one from start to finish. We cover setting the campaign category, campaign manager, start and end dates, base and total campaign cost as well as expected revenue. We cover marketing to specific verticals and audiences to segment marketing campaigns from one another. We also cover limiting the scope of a campaign to specific items, or segmenting it based on categories. We talk about the use of promo and discount codes to track how well an offline campaign is working and cover how promo codes can be limited, as well as cover the use of discount items. Finally we talk about breaking down campaigns based on individual marketing efforts, which is another way to segment the data and get a better view of what is going on in the system, at least in respect to marketing campaigns.